B2B Content Marketing
It is a favoured approach for many B2B organisations. In fact, according to the Content Marketing Institute, 91% of B2B organisations use content marketing. This could be because B2B content marketing is less expensive than outbound marketing yet generates more than three times as many leads.
The problem is not all the B2B content marketing out there is good or effective. We have found that it is often too simplistic or relies on bland top-of-the-funnel attention getting methods that is neither intelligent nor well thought-out that often forgets the end-goal which is revenue and lifetime value. Not only that but sales is very often cut off from marketing and does not take advantage of content in the process of converting prospects into customers.
That’s where Market2Marketers is different. We take an intelligent approach to B2B content marketing while keeping revenue and lifetime value at the forefront. We believe that content is not just for marketing purposes. An intelligent B2B marketing strategy sees content playing a vital role not only in marketing campaigns but also within the sales process. Sales team should be using content and messaging to educate prospects and customers and sell consultatively.
That’s where Market2Marketers is different. We take an intelligent approach to B2B content marketing while keeping revenue and lifetime value at the forefront. We believe that content is not just for marketing purposes. An intelligent B2B content marketing strategy sees content playing a vital role not only in marketing campaigns but also within the sales process. Sales team should be using content and messaging to educate prospects and customers and sell consultatively.
Market2Marketers understand the need for companies to set themselves apart from all the other competitors out there. Our intellectual approach to B2B content marketing which involves using relevant and professionally produced content along with a well thought-out strategy can help your organisation stand out in a deeply competitive environment.
Market2Marketers understand the need for companies to set themselves apart from all the other competitors out there. Our intellectual approach to B2B marketing which involves using relevant and professionally produced content along with a well thought-out strategy can help your organisation stand out in a deeply competitive environment.
Book a meeting with us today
so we can get started on your B2B content marketing strategy.