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Blog - Market2Marketers

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B2B Marketing Trends: Research From 2020 and Q1 2021

B2B Marketing Trends: Research From 2020 and Q1 2021

No matter how many times it's been said, 2020 was a tumultuous year for the world, including B2B marketers. But how did B2B marketers respond to the challenge? Here are some stats and research pieces showing what's on the mind of B2B marketers, featuring research...

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Why B2B Publishers Need to Transform Now

Why B2B Publishers Need to Transform Now

Before the Internet and in the days of controlled print circulation, being a B2B publisher was pretty much a license to print money. The formula was simple - build an audience through lists of target companies and job titles (ideally, finding out names of decision...

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Using Voice Data to Know What’s Driving Your Business

Using Voice Data to Know What’s Driving Your Business

As marketers we use data from multiple channels. We use web analytics, social analytics, intent data and third party data, among others. All this data is valuable and gives us some insight into different aspects of a buyer’s actions and even helps to predict what they...

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AI: Enabling ABM at Scale

AI: Enabling ABM at Scale

While Account-based Marketing (ABM) is far from new, it continues to grow in popularity and is being adopted by more and more B2B companies. ABM has proven quite successful for those who have chosen to use it on a strategic level (one-to-one ABM). However, taking the...

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Using AI to Navigate a Successful Cold Call with Gong.io

Using AI to Navigate a Successful Cold Call with Gong.io

Cold calls can be intimidating. They are one of the reasons I never wanted to go into sales. A cold call has one seemingly simple objective - book a sales meeting. However, they are can be unpredictable and their success rate often quite low. So, is there a way that...

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Drift’s Bots: Modernising Marketing with AI

Drift’s Bots: Modernising Marketing with AI

Buyers now have all the power. Information is free and everywhere. Buyers are no longer satisfied with waiting for information. They want it in when and where they are searching for it. This presents the problem of how do we fulfil buyers’ desire of real-time...

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Exceeding Customer Expectations with AI

Exceeding Customer Expectations with AI

The world of marketing is changing. Digital transformation has brought around new ways of communicating with buyers as well as technologies that help make it easier to do so. With these changes, customer expectations have grown. Customers expect personalisation and...

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Intent Data and AI: How Bombora Monitors at Scale

Intent Data and AI: How Bombora Monitors at Scale

Being able to predict where a company is within a buying cycle or if they are even in the buying cycle is a crucial part of B2B marketing. With the ever-growing need for personalisation and a more one-t0-one sales and marketing approach, if marketers have a better...

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