by Jami Lashbrook | Jul 30, 2018 | Marketing
Cold calls can be intimidating. They are one of the reasons I never wanted to go into sales. A cold call has one seemingly simple objective – book a sales meeting. However, they are can be unpredictable and their success rate often quite low. So, is there a way...
by Jami Lashbrook | Jul 24, 2018 | Marketing
Buyers now have all the power. Information is free and everywhere. Buyers are no longer satisfied with waiting for information. They want it in when and where they are searching for it. This presents the problem of how do we fulfil buyers’ desire of real-time...
by Jami Lashbrook | Jul 24, 2018 | Marketing
The world of marketing is changing. Digital transformation has brought around new ways of communicating with buyers as well as technologies that help make it easier to do so. With these changes, customer expectations have grown. Customers expect personalisation and...
by Jami Lashbrook | Jul 23, 2018 | Marketing
Being able to predict where a company is within a buying cycle or if they are even in the buying cycle is a crucial part of B2B marketing. With the ever-growing need for personalisation and a more one-t0-one sales and marketing approach, if marketers have a better...
by Jami Lashbrook | Jul 18, 2018 | Marketing
The 2018 AI Growth Summit was held 20-21 June with several informative and insightful speakers discussing the impact of AI on sales and marketing. Day 2’s keynote addressed AI in the marketing space and how it can be used to increase ROI. Here’s a few key points we...
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