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Marketing Archives - Market2Marketers
AI: Enabling ABM at Scale

AI: Enabling ABM at Scale

While Account-based Marketing (ABM) is far from new, it continues to grow in popularity and is being adopted by more and more B2B companies. ABM has proven quite successful for those who have chosen to use it on a strategic level (one-to-one ABM). However, taking the...
Drift’s Bots: Modernising Marketing with AI

Drift’s Bots: Modernising Marketing with AI

Buyers now have all the power. Information is free and everywhere. Buyers are no longer satisfied with waiting for information. They want it in when and where they are searching for it. This presents the problem of how do we fulfil buyers’ desire of real-time...
Exceeding Customer Expectations with AI

Exceeding Customer Expectations with AI

The world of marketing is changing. Digital transformation has brought around new ways of communicating with buyers as well as technologies that help make it easier to do so. With these changes, customer expectations have grown. Customers expect personalisation and...