Have you been considering using webinars as part of your B2B marketing strategy? Are you reluctant to start because you are not sure how marketing webinars can benefit your organisation? We’ve put together a few stats that will help ease your mind and hopefully get you started.
Marketing webinars are most popular with B2Bs
1. 61% of webinars are hosted by B2B companies. (GoToWebinar)
Webinars have been popular with B2B companies for years. The good news is, as technology has advanced so has the ease of hosting and attending webinars. Newer platforms make it possible to attend a webinar without even downloading a special player.
Webinars are great for generating leads and brand awareness
2. Webinars are one of the top channels for B2B generating leads. (MarketingProfs)
3. 75% of B2B marketers identify webinars as their preferred method of generating high quality brand awareness. (Insidesales.com)
Webinars have the capability to bring in a lot of leads and increase your brand. Don’t think that webinars just work for demand generation marketing. They can be also be effective in a account-based marketing programme.
Mid-week is the best time for webinars
4. Thursday is the best day to have a webinar. Mid-morning is also the best time to catch attendees. (ON24)
Looking at your own diary you will probably realise this is not too surprising. Scheduling on a day and at a time that is most convenient will bring in more attendees. Therefore, avoid Fridays and the weekend (obviously) as these are the most unpopular days for attendance.
About half of registrants attend live webinars
5. The average attendance rate of webinars is 40%-50% of registrants. (ReadyTalk)
If you are getting about a 50% live attendance rate, good for you! If it’s a bit less, don’t be discouraged because there is always on-demand viewing that can bring in a lot more views. Sending out a friendly reminder email after the webinar can help get the on-demand viewing up.
About half of registrants attend live webinars
6. 57% of webinars run between 45-60 minutes and the average viewing time of a webinar is 61 minutes. (GoToWebinar)
So, don’t underestimate your attendees’ attention span. If you keep them engaged and provide them with useful information people will keep watching.
Keep them engaged
7. 82% of webinars use Q & A as a form of engagement. (ON24)
Again, keeping your attendees engaged will keep them on your webinar longer. Besides Q & A other forms of engagement usually available on webinars include poll questions, surveys, social media and resource lists.
Are you ready to get started hosting marketing webinars? Do you have any questions? Comment below or get in touch.
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