by Jami Lashbrook | Jul 23, 2018 | Marketing
Being able to predict where a company is within a buying cycle or if they are even in the buying cycle is a crucial part of B2B marketing. With the ever-growing need for personalisation and a more one-t0-one sales and marketing approach, if marketers have a better...
by Jami Lashbrook | Jul 18, 2018 | Marketing
The 2018 AI Growth Summit was held 20-21 June with several informative and insightful speakers discussing the impact of AI on sales and marketing. Day 2’s keynote addressed AI in the marketing space and how it can be used to increase ROI. Here’s a few key points we...
by Jami Lashbrook | Jun 11, 2018 | Marketing
The sales funnel is a handy way to visualise the process buyers are lead through when purchasing a product. There are basically four stages: awareness, interest, decision and action. Even more basically these stage are broken into levels identified by these snazzy...
by Jami Lashbrook | Jun 5, 2018 | Marketing, webinars
Have you been considering using webinars as part of your B2B marketing strategy? Are you reluctant to start because you are not sure how marketing webinars can benefit your organisation? We’ve put together a few stats that will help ease your mind and hopefully get...
by Jami Lashbrook | Jun 4, 2018 | Content Marketing, Marketing
You may think that your organisation wouldn’t benefit from using B2B content marketing. Or maybe you are a start-up and unfamiliar what B2B content marketing is and why you should be using it. The fact is, content is everywhere. And despite some saying there is just...
by Jami Lashbrook | May 31, 2018 | Marketing
I want to tell you a little story. Late Friday evening I created an online account on a natural/organic food e-commerce site. I stumbled upon the site while looking for a particular product (jackfruit) that I didn’t think I could find in the town I live in. Once...
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