by Jami Lashbrook | May 30, 2018 | Content Marketing, Marketing
Here we are, almost half-way through the year. Your B2B content marketing plan for the year may be moving forward nicely. Or you may be wondering what to do next. Either way, we figured we’d share some content marketing stats to keep you inspired. Content marketing is...
by Andrew Warren-Payne | May 29, 2018 | Marketing, Marketing Personas
B2B marketing personas are useful for a number of reasons. They help you shape your content marketing efforts, ensuring any content will resonate more effectively with your target audience. They can be given to agencies and partners to assist them with their work. And...
by Andrew Warren-Payne | May 16, 2018 | Marketing
As B2B marketers, we are always hunting for ways to improve our marketing and, ultimately, sales success. Whether it be exploring new channels or improving content, finding ways to reach your target audience can be a struggle. One tried and true way to find new leads,...
by Jami Lashbrook | May 16, 2018 | Marketing
Your company has just spent a lot of time and effort on a research report. Now it’s time to get it out to your audience and share the findings. You want to have your report read by as many of your target audience as possible not only because the conclusions are...
by Andrew Warren-Payne | May 15, 2018 | Marketing
Think deeply… so your buyers don’t have to (NOTE: This blog post was originally published on medium.com in October 2017) There are many reasons to commission a white paper or piece of authoritative content. Lead generation, increasing awareness of your...
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